Finding the right balance between saving for the future and living for today is the heartbeat of Holland Henderson. As a Florida native and a family man, Holland blogs about his beliefs on matters that are close to your heart, delivering them in a caring, easy to understand, and candid matter. Holland is devoted to helping others grow and succeed in a challenging financial world.

He has been in the financial services trade since 2004, working to build strong relationships and provide sound, strategic financial plans to clients throughout Central Florida. For him, it’s not enough to just be “in” the community, he’s a part of it. Holland puts his money where his heart is, putting hours of hard work and devotion into developing purposeful events that are inspiring and engaging to all those involved.

Holland is the author of Risk & Reward – a unique blog that ties in personal experience with humor and humility, exploring the financial impact of the course of events we call life. He also knows that the choices we all make in life steer us throughout our personal financial journey.

His goal is to help educate the world on how to navigate those choices, managing the risks and rewards of tough financial decisions — both to realize short term goals… and tomorrow’s dreams.

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Investors must adapt to survive in the “new normal”

I recently read a couple of articles on how Fortnite — a “free” game on your local gaming console, PC, or phone — was not only the new billion-dollar business but also creating significant income for streamers. If you don’t understand what I just said, please grab your local Millennial or Gen-Y to interpret, but […]

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Income is your greatest asset: protect it

My daughter recently asked me — during bath time, of all times: “How is your work like a doctor?” This proves a couple of things, first that she has no idea what I do for a living and, second, even children have very deep thoughts while bathing. I tried to answer her question by going […]

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Is private education right for your family?

The time has officially arrived; we are sending our eldest into the world for the first time. Being that she is 5 years old, she is not getting an apartment in the city, but equally as big of a deal: she is going to kindergarten. It’s fun to watch the newness of the environment captivate […]

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Analysis paralysis, dieting, and dollars

I have set out this summer to lose the extra “baby” weight that I gained during my wife’s pregnancy.  Yes, of course she is mostly at fault, she brought the ice cream home and made me eat it with her!  She also knows that I am a loving husband and a social eater, so I […]

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Why do we spend money?

Money is a tool that allows us to acquire things we need for our families’ survival: food, housing, and clothing. Are you familiar with Maslow’s hierarchy of needs? Think of the first two tiers — “basic” needs. This is what many people feel reflects their own spending habits, from a high level, in terms of […]

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