Hosted by: Holland Henderson Special guest: Leah Hacker

During our part 2 conversation with Leah Hacker, founder of Rebel, she shares insights on the magic of data driven research and the implications that has on a brand.  She discusses with her brother, Holland Henderson, financial advisor with Allen & Company, additional topics such as; consumer feedback, brand accountability and a few brands that are doing it right in the eyes of consumers.  How brands engage consumers and the importance of being uncomfortable with the unknown are the difference makers in the success of any organization’s brand.

In this episode we cover:

• Why the name ‘Rebel’ (:44)
• Comfortable with the unknown (1:08)
• Risk mitigation and magic happens when data driven strategies are applied (3:59)
• Where brands get stuck in applying feedback (7:00)
• Brands responsibility to communicate how data is being used (12:29)
• Terms and conditions and how brands manage that element (13:11)
• The brand experience delivery using Nike as the example (16:30)
• The Big Mac experience (18:10)
• If eyes are money, where are the eyes going today (20:47)
• Importance of content and consumer attention spans (23:47)
• Peloton is doing it right (26:54)
• The difficulty in validating the need for marketing/marketing spend (33:00)
• The difference between consumer research firms and ad agencies (38:07)
• What Leah Hacker is most excited about (41:37)

Links From the Show:

Comfortable with the Unknown
Data Driven Marketing
Actionable Feedback
Non-negotiables for Brands
Recombobulation Area
Peloton

Connect with:

Holland Henderson – Financial Advisor at Allen & Company
Allen & Company – Holland Henderson
LinkedIn – Holland Henderson

Leah Hacker – Founder, Rebel & Co
Rebel & Co – Leah Hacker
LinkedIn – Leah Hacker