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Risk & Reward E56 Dr. Robert Hammond

Hosted by: Holland Henderson Special guest: Robert Hammond

June, 2025

In this episode, Dr. Robert Hammond—father of Chris Hammond and seasoned expert in cellular systems, engineering, and business—unpacks why sales is a life skill. From his start in building cellular networks to earning multiple advanced degrees, Dr. Hammond highlights how both engineering and sales are problem-solving professions. He discusses how AI can personalize sales training, why one-size-fits-all models fall short, and even touches on innovation fusion therapy.

This episode is full of big ideas and bigger words—so grab a dictionary and get ready to learn.

In this episode we cover:

  • How Dr. Hammond applies being creative to his line of work and how he arrived in his profession (1:34)
  • Sales solves problems (6:00)
  • Dr. Hammond explains the research he is doing now (11:23)
  • An explanation of the different types of AI we have now, what’s coming in the future and how we interact with it (15:33)
  • Where does our guest see sales training evolving (21:40)
  • The innovation fusion theory and how it is applied (27:49)
  • When will this implementation of this technology be applied to med-level companies (30:02)
  • Will this technology become an avatar living in the background (33:51)
  • Dr. Hammond is most excited about this technology removing the bias that humans bring to the table (37:27)

Links From the Show:

Allen & Company
Chemical Engineer
Cellular Telephony
University of South Florida

Books Mentioned in this Show:

Noise: A Flaw in Human Judgment, by Daniel Kahneman

Connect with:

Holland Henderson – Financial Advisor at Allen & Company
Allen & Company – Holland Henderson
LinkedIn – Holland Henderson

Robert Hammond – Assistant Professor of Instruction and Director of the Center for Marketing and Sales Innovation at the University of South Florida
University of South Florida – Robert Hammond
LinkedIn – Robert Hammond

 

The opinions voiced in this program are for general information only and are not intended to provide specific advice or recommendations for any individual. To determine which strategies or investments may be suitable for you, consult an appropriate qualified professional prior to making a decision.

Robert Hammond is not affiliated with LPL or Allen & Co.