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Sporting Polk County

Hosted by: Laura Hawley Special guest: Mark Jackson

May 11, 2016

Host
Laura Hawley – CFP®, President at Allen & Company

Co-Host:
Troy Garcia – CFP® at Allen & Company

Guest:
Mark Jackson – Sports Marketing Director at Polk County Sports Marketing
Sam Lorino – Author of “Triumph”

In this episode, we discuss what brings visitors and industry to Polk County; the Tourism Impact on the Polk County’s economy, where tourism ranks in Polk County, the resurgence of second careers in Central Florida, and a discussion with author Sam Lorino.

In this episode we cover:

  • How does an election year affect the Markets? (5:20)
  • The fundamental basis of Tourism (7:46)
  • Is Florida Tourism/Sports Marketing, an Import or Export? (8:20)
  • The impact of adding tourism as an economic generator (8:50)
  • Bed Tax and the impact in Polk County (9:39)
  • Fundamental principle of Tourism in Polk County (10:50)
  • The benefits of a diversified portfolio as it relates to Tourism (14:01)
  • Why do visitors and industry come to Polk County? (14:45)
  • Look at the sporting landscape in Florida (17:40)
  • Impact of Sports in Florida as it relates to the recession (19:02)
  • The Big 5 Major Capital Projects in Polk County and how it will impact Central Florida (19:33)
  • The difference in Lakeland, Florida in 1972 and 2016 and how much it has grown (23:01)
  • Florida and Personal Income Tax, and the effects on the consumer (27:30)
  • Quidditch and its popularity in Polk County (28:51)
  • And guest Sam Lorino discuss his book Triumph (31:00)

Links From the Show:

Books Mentioned in this Show:

Triump by S.L. BenelliRead More

Tweetable Topics:

Volatility is a normal thing in the market, just stay calm, back up and look at the long-term picture. – Troy Garcia, CFP Financial Advisor at Allen & Company

Did you know that tourism is a 1.5 billion dollar industry in Polk County? – Mark Jackson, Director of Tourism and Sports Marketing Director at Polk County Sports Marketing

The thing that makes Polk County different is the people. – Mark Jackson, Director of Tourism and Sports Marketing Director at Polk County Sports Marketing

Connect with:

Mark Jackson – Director of Tourism and Sports Marketing Director Polk County Sports Marketing
Mark Jackson

Sam Lorino – Author, Triumph
Amazon.com – Triump

Troy Garcia – CFP® at Allen & Company
Allen & Company – Troy Garcia, CFP 

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